To praise the opening, Moncler has put more than 10,000 Mr Moncler puppets in a few areas around the city, of which 350 extraordinary models were made by road craftsman Craig Costello. An eccentric method to gather consideration, it additionally flags a vote of trust in Hong Kong, with the organization typically holding such confused battles to its center markets.
“We opened our first Asia leader here [in Hong Kong] yet this is on another level,” says Moncler CEO Remo Ruffini, who flew in for the opening of the 5,382 square foot road level store. “At long last we have a space to disclose to individuals our image.”
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The opening of the Canton Road store is a demonstration of Moncler’s present great remaining, with incomes surpassing €1 billion (US$1.18 billion) without precedent for 2016 and hoping to bounce again this year. A lot of that achievement is down to Ruffini, 50, a hands-on CEO and to numerous an innovative executive in everything except name. Since assuming control in 2003 he has outlined the organization’s fleeting ascent from a legacy winter sportswear brand to a bleeding edge form forward powerhouse.